Above there are two very different logos. The one at the top is Yahoo’s new identity, unveiled after a very public month-long build up. It was designed by new CEO Marissa Mayer and Yahoo’s in-house design team.
The new logo, complete with 90’s-style bevel edges, has been widely panned and much criticism has been aimed at Mayer’s personal involvement and very public process.
See the build up here:
The logo at the bottom was created completely differently. Popular design crowdsourcing service DesignCrowd asked its users to pitch their own alternate version. 242 submissions made for the $200 prize, a selected number of those entries are available on TheDrum.
Click below to see full-size versions of the two logos.